Become A Faster, More Confident
Swimmer In Any Distance No Matter
How Inexperienced You Are Today
with speed and confidence and take on any distance, race or
conditions. Works for all levels from beginner to triathlon!
-
Trainers of the Melbourne Fire
Brigade SWIFT water team -
Developed the UESCA
swim coaching curriculum -
Coaching partner of
Swimming Australia
Trainers of the Melbourne Fire 
Developed the UESCA 
Coaching partner of 17+ years
6,200+
Swimmers Coached
1,000+
Members and Counting
32+ million
YouTube views
750,000+
Podcast Downloads
“Brenton does this for a living and is one of the best in the world at improving swimming”
Chris McCormack, 2x Ironman World Champion
The Fact That You Are Here Tells Me That Swimming Has Become A Sticking Point Of Your Health and Fitness
If you are like most of the swimmers I work with, your fitness is a point of pride for you.
There’s a good chance you thrive at other sports or you are active and healthy in just about every way.
But, when it comes to swimming… you just don’t feel “natural” in the water.
Instead, you often feel heavy, slow and short of confidence.
You may have…
Watched as others swimmers who don’t look half as fit as you effortlessly glide past you…
Or faced the demoralizing feeling of being the last out of the pool or at the back of the pack…
Or tried to make up for lost time and learn skills yourself later in life, only to feel intimidated by the whole experience…
When real progress doesn’t come…
You May Have Even Started To Resent Your Time In The Water,
Wondering Whether It's Just Not “Your Thing”.
You certainly aren’t on your own in feeling like this and let me tell you…
If You Want To Increase Your Speed And
Endurance In The Water, There’s No Need To
Completely Rebuild Your Technique...
That’s because the most effective way to become a stronger swimmer is to build on the foundation you already have.
Despite what you may have been told, you don’t need to go back to square one. Or “unlearn” everything you already know.
All it takes is making the right adjustments to your technique.
In other words, it’s about keeping what’s working for you, and correcting what needs improving.
The reality is that the single best way to increase speed and endurance is by improving the way you move in the water.
It’s not about doubling your distances. Or pushing yourself to collapse.
Better yet, the breathing, stroke and body positioning technique changes that will help you swim more efficiently can be learned by anyone…
Whether you swim recreationally, competitively or in triathlons and Ironman.
So, if you have ever been frustrated by plateaus, feel heavy in the water, or find yourself at the back of the swimming pack…
Here’s my Promise to you:
After Just A Couple Of Hours In The Pool You Can Dramatically
Improve The Results You Get In The Water
Just To Show You What’s Possible, Take A Look At What Some Of The
6200+ Swimmers I Have Coached Have Achieved…
"I went from 2:05/100m to swimming 1:40/100m..."
"In 4 months using your program I went from 2:05/100m to swimming 1:40/100m easily in the warm up!"
Felipe Telles, Brazil
“I had my fastest swim
time in a 70.3 race…”
“I had my fastest swim time in a 70.3 race. It was 40 minutes and my previous times were around 44. Super happy with my swim and I am looking forward to getting faster and more efficient.”
Laurie Rose, USA
“I cannot tell you how utterly
thrilled I am about my progress…”
“I was very skeptical that coaching could be done online... I cannot tell you how utterly thrilled I am about my progress. I wished I had your expertise when I was a lot younger.”
Dora Hong, USA
These are just a handful of the thousands of clients I have worked with.
And I get the feeling they started in a very similar place that you are today…
Struggling To Improve Your
Speeds And Confused About Which Parts Of Your Stroke To Focus On
When you aren’t swimming with the speed and ease you want, this completely changes your whole experience in the water.
Instead of feeling confident, in control and light in the water, your mind tends to dwell on every movement you are making.
Am I doing the right thing with my elbow?
Is my breathing correct?
Am I turning my body too much?
All this overthinking does nothing but prevent you from swimming faster.
Not to mention, it sucks all the enjoyment you are meant to feel while in the water.
Now, I can tell you that you are definitely not alone if any of this sounds familiar. And it’s certainly not due to a lack of effort.
The Chances Are You Aren’t Swimming Easily And Effortlessly Because Of One Or More Of These Common Roadblocks…
- Swimming has never been your strength and you missed out on building muscle memory from learning at a young age.
- You are confused and overwhelmed about which aspects of your technique will make you faster.
- You may feel fitter from all your hours in the pool but after more KMs than you can count, you are not getting faster.
- You have resorted to the DIY or YouTube approach, but all the conflicting advice has only confused you more.
- You have endured bad experiences with coaches that felt overbearing and may have even made you slower!
And Where has this left you?
Or Worse Yet, Avoiding The Water Altogether!
Let me tell you, I hear this a lot and…
What I Have Discovered Is That Most Conventional
Coaching Methods Don't Work For Adult Swimmers Today
(Especially If You Don’t Have A Swimming Background)
I say this from personal experience as both a national coach and national finalist swimmer…
When you look around, the common ways of coaching today still use the very same methods I was taught growing up 20+ years ago.
Now, don’t get me wrong…
If you are 5, 6 or 7 year old, just starting out, some of these coaching methods can be perfectly fine.
But, for adult swimmers, this “old way of doing things” teaches you to focus on the wrong things… which can actually make you slower.
Or they make you “start from scratch” and forget everything you know.
But if you have any level of swimming experience, this can leave you feeling awkward and even less natural in the water.
The reality is…
Efficiency Is By Building On Your Existing Technique
in the water, then let me ask you…
What Would It Mean To You If You Had Someone To Simplify Things By Showing You The Exact Parts Of Your Stroke To Focus On?
Wherever your swimming is today, you can go from…
…Casual swimmer to competition level.
…Back of the pack in the swimming leg, to first out of the water.
Put Simply, No Matter What Level Swimmer You Want
To Become, I Will Give You The Steps To Get There
overthinking and stop second-guessing every stroke.
By The End Of Our Time Working Together You Will…
-
Discover an easier way to swim that feels
effortless using your existing stroke
technique.
- Feel like you belong in the water as if swimming comes naturally to you, like you have done it all your life.
- Build self-confidence by learning to be relaxed in the water, no longer worrying about sinking or taking on water.
- Be able to swim faster than ever before without extreme training levels or learning completely foreign techniques.
- Slash minutes off your PBs and dramatically improve your race times if you are a competitive swimmer.
- Break through any frustrating plateaus that have been holding you back for who knows how long.
If I'm Right, And Any Of This Is What You Want To Achieve In The
Water, Then I Want To Invite You Into…
The Effortless Swimming Membership Program
…The Only 100% Online Swimming Program That Uses Five Proven Principles To Increase Your Speed And Endurance In The Water by Using Your Technique To Your Advantage.
The Effortless Swimming Membership Program is the only step-by-step, interactive online program of its kind. On-demand and 100% online, the program is built on over 20 years of elite level swimming and coaching experience and has been proven to work for 6,200+ swimmers.
My Coaching Is Built On Five Highly Specific Principles For
Achieving More Speed and Confidence In The Water
And I will personally teach you to master each one…
Core Principle #1 – Breathe Deep And Relax
- Master your breath by learning to breathe through your diaphragm.
- Avoid shortness of breath and stay relaxed as you get faster.
- Always maintain breath control and deal with more challenging conditions.
Core Principle #2 – Find Your Balance
- Learn scientifically-backed techniques to minimize drag and increase speed.
- Pinpoint your ideal body position to glide through the water.
- Feel lighter in the water by optimally positioning your core and mid-section.
Core Principle #3 – Rock, Return And Align
- Discover how to rotate just the right amount for maximum stroke efficiency.
- Develop powerful momentum by expertly recovering your arm over the water.
- Learn the No.1 way to minimize drag and set up your catch perfectly to go faster.
Core Principle #4 – Develop An Effective Catch And Pull
- Learn the four must-know positions for your arm in the water to generate powerful propulsion.
- Instinctively switch on the strong muscles in your shoulders and back to accelerate through the water.
- Use your muscles efficiently to create a seamless connection from head- to-toe that increases endurance.
Core Principle #5 – Find Your Rhythm And Timing
- Become one of the rare swimmers who can change tempo, kick and stroke depending on your speed and the conditions.
- Swim with maximum efficiency to preserve energy and boost endurance.
- Be prepared for any race pressure or pace through the ability to adapt instantly to what’s going on around you.
Swimmers, Triathletes, Right Through To Olympic Swimmers
“I set a new race PB…”
“I had never been faster than 2:12, this time my pace was 1:57! I set a new race PB. Today I brushed 20 sec from my PB on 400m and 13 sec from my PB on 200m. Wow! Your approach definitely works!!! Thank you!”
Dmitry Kravchenko, Russia
“I went from exiting the water in 45th place…to coming out of the water 4th…”
”Over the course of a year working with Brenton, I went from exiting the water in 45th place for the swim leg of a 70.3 to coming out of the water 4th.” The swim was harder than the previous yea… So the 30sec improvement to my time doesn’t reflect exactly how much progress I made.”
Angele Simard
“I actually feel faster and more efficient…”
“Today I did a CSS test (400m and 200m) and I got PBs for both as well as a slight increase in threshold speed. Very happy with the results and the nice thing is that I actually feel faster and more efficient.”
Gavin Harte
100% Online, On-Demand Learning on Any Device
smartphone, tablet or computer – and a desire to become a better swimmer.
Do it all at your pace and on your timetable. Not based on some coach’s availability.
What’s Included With Your Effortless Swimming Membership…
- Master your breath by learning to breathe through your diaphragm.
Get access to detailed step-by-step drill progression and fixes to remove common
faults from your stroke, including eliminating a crossover, fixing a dropped elbow
catch, sinking legs and much more.
- 8 Elite Swimmer Example Videos
Learn from pros with in-depth, behind-the-scenes analysis of some of the best
swimmers on the planet, including Josh Amberger (fastest pro Ironman swimmer),
Annabel Luxford (female pro) and Solomon Wright (New Zealand 10km Champion)
- 144+ Speed And Endurance Building Workouts
Build “swim-specific fitness” to make the most of your time in the pool with access
to hundreds of workouts I have built over a decade. These are the EXACT training
protocols used by some of the world’s best swimmers.
- 4 Comprehensive Training Plans for All Distances
- 3 Dedicated Courses For Swimming Faster And Moving Better
These courses will elevate your swimming to another level. You have private access
to freestyle, triathlon and functional movement courses.
- The Most Complete Online Swimming Drill Library
Inside the drill library you will find the exact coaching drill you need to improve
every aspect of your swimming. It’s like having an instant, on-demand coach
`anytime!
- Live Monthly Stroke Analysis and Q&A Session
Ask questions, get the latest knowledge and learn directly from head coach
Brenton Ford every month. Submit your videos for review, and receive a live stroke
analysis alongside your fellow members.
Plus, when you sign up today, you’ll also get two special bonuses…
BONUS #1 – The “8- Week Faster Freestyle Course”
BONUS #2 – The 5-Day Catch Challenge Video Training
In this bonus 5-day video training course you will discover how to develop an incredibly effective catch and pull. This course will build on everything you have learnt, helping you move faster and more efficiently through the water.
*Instant access. 100% Risk Free. Cancel anytime
Now, You May Have Heard That Becoming Fitter Is The Best Way To Get Faster In The Water… But I Can Prove This Isn’t The Case
If you are a runner, getting more KMs into the legs and lungs naturally develops the skills to go faster.
Sure, there’s some technique involved. But time and KMs clocked are the main factors.
It’s similar for cycling too. More time in the saddle and on the road, the fitter, stronger and faster you will become.
Yes, again, technique and equipment are important. But, like running, it’s a fitness game more than anything else.
But it’s different for swimming.
The truth is because of how your body and the water interact, the science and methodology of your technique is what matters most.
Swimming is 80% technique and 20% fitness.
What You Will Come To Notice Is That I Do Things Differently To Just About Every Other Coach You Will Come Across
If you want a coach who…
- …is going to bark at you from the side of the pool, I’m sorry that’s not me.
- …piles pressure on you like you are competing for Olympic Gold… I’m sorry that’s not me.
- who talks in confusing technical jargon… I’m sorry, that’s not me either.
On the other hand, if you want a coach who…
- …Uses encouragement to get the best out of your performance in the pool
- …Puts no pressure on you, so you can progress at your own pace
- …Simplifies important technical concepts into easy-to-follow cues
- Clearly identifies what your next step is without overwhelming you with details
6,000 people become faster and more confident in the water
Just To Give You An Idea Of The Kind Of Results You Can Expect…
“Today I got a new 1km PB…”
Today I got a new 1km PB. I have plateaued for almost one and a half years and never managed to get it under 20:30. I not only broke the 20-min barrier, but also directly went under 19:30 (19:23 on the watch).”
Qi Shi
“I am really enjoying the improvements that I am making…”
“I entered the Kurnell triathlon a couple of weeks ago and came 6/20 in the swim, that is definitely an improvement! I am really enjoying the improvements that I am making. It is making a huge difference to my attitude to simply getting in the water.”
Jo Whithear
“I can’t believe it…”
“My time dropped from 29-mins for 1500m to 25:57. I can’t believe it.”
Edward Reilly
By Simply Following The Videos, Workouts And Lessons
That I Give You, You Will…
- Learn how to master your heart rate and effort to stay in control
- Develop confidence-building balance and stability
- Move through the water with ease and poise
- Develop a catch and pull that effortlessly propels you forward
- Discover a sustainable rhythm and tempo to always feel in command
- Reduce drag and increase propulsion to glide through the water
- Develop an effective stroke that increases speed with less effort
Plus, every single other technique secret you need to know to swim faster and more confidently for longer.
PLEASE NOTE: The membership will provide you with the coaching and tools to improve your technique, endurance and competitive performance. But please be aware if you are looking for an ‘overnight fix’ or short-term solution, this program may not be right for you.
What Kind Of Swimmers Will This Program Work For?
Casual & Recreational
You are just getting into swimming or swim regularly for enjoyment and want to feel more confident, comfortable and faster in the water.
Competitive Swimmers
You race competitively in any distance and want to shave time off your PBs and race times to achieve even better results.
Triathletes & Ironman
You want to become more confident and relaxed in the ocean so you can maintain your speed, make the distance and enjoy the swim leg.
If Every Time You Entered The Water You Knew Exactly What To Do To Swim Faster And More Confidently…
…What Would This Be Worth To You?
If improving your swimming has been a goal of yours for some time, I may not be the first swimming coach you have worked with.
Or, perhaps you are just starting to research swimming coaches.
Either way, what you have probably discovered is that swimming coaching will typically cost you upwards of $300 per session.
Not to mention, sadly, a lot of coaches give the industry a bad rap with their high-pressure, ego-driven coaching style.
So, let me assure you of two things…
First, the way I coach won’t place any pressure on you. Or force you to do things that don’t feel natural or comfortable.
And…
Second, my coaching program won’t cost anywhere near $300 per session. Not even close.
But I also know this is an important investment to you.
So, that’s why I want to remove all the risk to you and make you a personal guarantee…
My 365-Day “Swim Faster In Just Weeks”
Risk-Free GUARANTEE
A Few Weeks From Now That I 100% Guarantee It.
some unlikely reason you aren’t swimming faster, smoother and easier simply email
[email protected] and I will give you a full refund. That’s how
committed I am to getting you results in the water.
- The 5 Core Principles of Fast Freestyle - VALUED AT $49
- 8 Elite Swimmer Example Videos - VALUED AT $49
- 144+ Speed And Endurance Building Workouts VALUED AT $99
- 6-Week Beginner Freestyle Program VALUED AT $49
- 12-Week 70.3 & Ironman Training Plan VALUED AT $99
- 8-Lesson ‘The Art of Triathlon Swimming” Course VALUED AT $79
- 8-Week Faster Freestyle Course VALUED AT $49
- 6-Week “Return to the Pool” Training Plan VALUED AT $19
-
6-Module Functional Movement Course (Inc. Workout Plans)
VALUED AT $39 - BONUS #1 - 8-Week Faster Freestyle Course VALUED AT $79
- BONUS #2 – 5-Day Catch Challenge VALUED AT $10
- Live Q&A Calls
- LIVE Members-only Monthly Webinars
- On-Demand Technique Videos and Workouts
- 100% Risk-Free Money Back Guarantee
ES Memberships Starts At 54₵ a day
That’s less than the cost of a premium Netflix subscription!
*Get instant access. 100% risk free. Cancel anytime
Want To Add Personalized Video Analysis Of Your Stroke And
Exclusive Private 1:1 Coaching To Your Membership?
1:1 coaching. Due to the nature of this analysis and coaching, places are limited.
Meet Your Coach
Hi, I’m Brenton…
It’s safe to say swimming is in my genes.
It started with my grandfather running a local pool and coaching when he first immigrated from Austria to Australia.
Both my parents were swimming coaches, too, running a learn to swim business in country Victoria.
As you can probably tell, I’ve always been in the water.
Naturally, I became a competitive swimmer, reaching multiple National finals before turning my hand to coaching.
Humbly speaking, I had some success there too… coaching a Masters team to five National club championships.
This coaching experience revealed something shocking to me…
“After working with 6,200+ athletes I came to realize many of the conventional coaching methods I’d been taught growing up don’t work for a large number of adult swimmers.”
With this eye-opening realization, I launched Effortless Swimming in 2009.
I created Effortless Swimming with a simple goal: to share the methods that had been successful for me with a larger audience from all over the world.
Incredibly, 10+ years later, the methods I will share with you have helped thousands of people in dozens of countries become more at home in the water.
But, know this, what I teach is about far more than just shaving minutes off the clock…
- National Masters Coach of the year (2012)
- National Finalist in (200 IM/400 IM/200 Breaststroke
- Winner of 5x Founders Trophies at the National Championships
- Age group record holder for Ironman New Zealand swim leg (47:01)
- Coaching and competing at a national level for 17 years
“I love helping our members become better at swimming because it leads to confidence and development in other areas of life.”
Here Are Just A Few More Examples Of The Results You Can Expect…
“I set a new race PB…”
2.2k at 1:27/100m in a lake Yesterday. Almost easy. 1st Time of the year... I usually swim 1:32 to 1:35/100m ! So happy !
Thank you !!!
Jean-Philippe Turcotte
“I shaved a minute off my 500m…”
“I have learned and improved so much in this amazing course… After completing day 5, I shaved a minute off my 500m and achieved my PB with much less effort than before.”
Quang Pham
“At least 20 sec faster than my PB…”
“I have NEVER swam under 2:00 min in spite of some seriously strenuous effort, and usually swim in the 2:10 range. This morning I swam 3 laps under 2:00 — a 1:45 — that’s at least 20 sec faster than my PB !!
David Doran
I will provide you with an exact plan and steps to follow to swim effortlessly,
but there is just one thing I ask from all my members…
…You Must Be Motivated, Ready To Learn And Prepared To Improve
In Ways You Never Thought Possible
*Get instant access. 100% risk free.
In case you have any doubts, let me make this clear…
Becoming A Faster Swimmer Is A Skill Anyone Can Learn
It’s Not Something You Have To Be Born With Or Comes Down To Plain “Genetic Luck”
Just by understanding this simple fact, you are ready to improve your swimming in every way. And know this…
- This program will work even if you failed to get results with other coaches I know how defeating it can be when you spend all your money on coaches and not get results. It can feel like you have tried everything. I assure you the methods I teach you will work because they are different to what other coaches use. And, remember, I guarantee it.
- You don’t need a coach beside you at the pool to get faster in the water The truth is improving your speed and endurance comes down to what YOU do in the water, not the person next to it. I will give you exact technical cues to follow that are easy to implement on your own – just like 1000s of our members have.
- My methods will work for you even if swimming is your weakest link If you are constantly seeing competitors stride out of the water minutes ahead of you in triathlons, this program will change that forever.
- This is not about some former Olympian telling you how to shave a few milliseconds off your 100m I will train you to get sustainable results over any distance or competition you are in, in a way that fits your ability and goals.
- Finally, rest assured, you are competing against nobody but yourself There is never any pressure on you. No ego-driven competitiveness. No judgement. I simply show you what you need to do, then let you learn at a pace that works for you.
Ask yourself…
What Would It Mean To You If Every Time You Entered The Water You
Had Confidence And Swimming Came Easily?
What would it mean to you if…
You knew exactly how to eliminate flaws to improve your stroke, breathing and positioning?
You felt comfortable and in control over any distance in any conditions?
You could actually see meaningful results for the effort you put in in the water?
You felt effortless when swimming, like you finally “got it” as if it had come naturally to you your whole life?
This is what awaits you inside the Effortless Swimming Program.
So, there’s just one thing left to ask, are you ready to finally take your swimming to where you want it to be?
Just one warning though….
Be Prepared To Become Completely Addicted To
Swimming And Love Being In The Water.
*Important: Only sign up if you truly want to get better.
This is not a program for people who aren’t ready to try a new way of doing things.
Frequently Asked Questions
Absolutely. The great thing about this program is that it works for all abilities by using proven technique improvements to make you more efficient and faster in the water. So, whether you are just starting out or took swimming lessons years ago, this program is right for you.
Yes, definitely. A large number of our members are swimmers who compete in triathlons, half-Ironman and full Ironman. Many come to us because swimming is their weakest leg and we help change that by improving their technique so they can swim faster and step out of the water ahead of the pack, rather than at the back of it.
Yes, the program is 100% online. All you need to complete it is an internet connection, computer or smart device. All content is accessible on-demand. So, you can follow along at your own pace and go back and refresh your mind at any time.
Of course. Head coach Brenton Ford hosts regular Q&A sessions where you can ask any questions you have. Plus, the Effortless Swimming team is available to answer any technical support questions you may have.
Unfortunately we hear this more often than we’d like from our members. That’s why the Effortless Swimming coaching method uses a style that is relaxed, supportive and comes with zero pressure. Our goal is to make you comfortable and confident in the water by giving you the advice you need, then allowing you to learn at your own pace.
No. The Effortless Swimming community is about supporting each other, not competing against each other. The only person you are competing against is yourself and your previous personal bests!
This program gives you all the guidance, videos, instructions and plans you need to swim faster and more easily. The results it delivers depend on you putting these into action in the water, which doesn’t require a coach to watch over your every stroke.
When you join today you’ll have two weeks on us (free) and gain instant access to the program. Then you will be charged $199 each year or $32 each month so you have continued access to the program.
Yes, we offer a 365-day, 100% money back guarantee. If you aren’t swimming faster, smoother and easier after following the program, you can reach out to our team and request a guarantee.
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