Unlock The Secret To Faster Swimming

Access the world’s leading technique coaching for increasing your speed

The 'Conventional' Coaching Methods Have Made You Slower

The traditional advice such as 'swim with the least amount of strokes as possible' has been sabotaging swimmers for too long. We’re here to change that.

Join our Effortless Swimming Membership and revolutionise the way you swim with the support of experienced coaches that have changed the lives of swimmers and triathletes of all ages and abilities.

Want exclusive access to the Effortless Swimming Membership?

We work with a small and select group of athletes, which is why we’ve had to create a waiting list in order to give you the best experience when joining.

Instant Access To Video Library

Immediate begin improving your swimming with free access to all of our paid coaching and technique videos. 

Exclusive, Private Members Only Forum

Get direct access to Brenton Ford for support and online technique analysis when you send us a video of your swimming.

FREE Access To Clinics and Discounts On Camps

Attend one of our Freestyle Clinics for FREE each year ($220 value), plus get ‘members only’ discounts on any of our camps.*

Break out of your swimming 'rut' today

When swimmers get stuck at the same speed...they come to us. We help make swimming easier and faster, no matter where you're at right now.

About Brenton Ford

Brenton has been in swimming for many years with experience competing and coaching at a national level for 17 years. He's also competed in triathlon, holding the 25-29 year age group swim course record at Ironman Taupo.

With that in mind, he soon realised the traditional coaching methods he'd originally been taught weren't working with most adults swimmers and triathletes. Thats when Effortless Swimming was born.

Relaxed...not wrecked

“Cruising through the introductory drills at the moment and having a ball. I am loving the chilled out relaxed feel of these drills and getting out of the water without feeling wrecked for a change!” — Annette Jacobsen, Melbourne, Australia

'Shave off 3 minutes in the 1.5km swim!'

"I've been practising and following the drills as per your advise. Last Saturday I did the first olympic triathlon of the year and to my surprise I managed to shave off 3 minutes in the 1.5 km swim. Great stuff. Thanks for the fantastic program! Thanks again."- Jorge Mascaro, Birmingham, UK

Four second improvement

“I am feeling good and have improved my time for 25 yards from 22 sec down to 18 sec just with technique changes with no additional energy.” —Jaime Wooten, Triathlete, USA

Personal video analysis at your fingertips

Send me (Brenton Ford) a video of your swimming and I'll personally do a video analysis for you and provide specific drills and adjustments to change your swimming for good! All included in your Effortless Swimming Membership.