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Members and Counting
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No Matter Your Starting Point, Our Supportive
“Zero Pressure” Coaching Methodology Can Help You…
Become a faster, stronger swimmer so you can shave minutes off your best times and set new PRs.
Feel more confident, relaxed and at ease in the water by refining your existing technique.
Increase your endurance and become a stronger swimmer in any distance
Go from back of the pack to first out of the water in open water, triathlon or Ironman events.
the water… Whether you are competing or just swimming for personal pleasure.
Over 6,200+ Swimmers Coached, And Counting…
“I set a new race PB…”
“I had never been faster than 2:12, this time my pace was 1:57! I set a new race PB. Today I brushed 20 sec from my PB on 400m and 13 sec from my PB on 200m. Wow! Your approach definitely works!!! Thank you!”
Dmitry Kravchenko, Russia
“I went from exiting the water in 45th place…to coming out of the water 4th…”
”Over the course of a year working with Brenton, I went from exiting the water in 45th place for the swim leg of a 70.3 to coming out of the water 4th.” The swim was harder than the previous yea… So the 30sec improvement to my time doesn’t reflect exactly how much progress I made.”
Angele Simard
“I actually feel faster and more efficient…”
“Today I did a CSS test (400m and 200m) and I got PBs for both as well as a slight increase in threshold speed. Very happy with the results and the nice thing is that I actually feel faster and more efficient.”
Gavin Harte
Just Between You And Us…
Is There Something Holding Your Swimming Back?
- Do you spend hours in the water but your times and endurance continue to plateau (it’s definitely not due to a lack of effort!)?
- Do you feel heavy and “unnatural” in the water while others seemingly glide on top of the water?
- Is most of your time in the water spent second-guessing and overthinking every aspect of your technique?
- Have you gone the DIY or YouTube route only to become more confused about your stroke?
- Are you strong in the bike and running legs of triathlons but always find yourself playing “catch up” out of the water?
- Have you had bad experiences with “intense” swimming coaches before that turned you off lessons and training programs?
Even if you have never had lessons before in your life.
Find The Training Plan That Fits Your Goals
So You Can Become The Swimmer You Want To Be
I Want To Learn Online…
Effortless Swimming
Online Membership
Become a faster, more confident swimmer in any conditions or distance with this 100% online, on-demand training program.
I Want In-Person Coaching…
Freestyle Clinics
Prefer to learn face-to-face? Get expert in-person coaching, underwater filming & analysis at a location near you (Australia only).
I Want To Join A Swim Trip...
Swimming Camps
Take a holiday AND improve your swimming at one of 5 stunning locations on a 5-10 day swimming experience.
Just So You Know…
We Take A Different Approach To Swimming Coaching That Is
Unlike “Traditional” Methods You May Have Encountered Before…
…And It Gets Uncommon Results
There’s the conventional way of doing things. Then there’s the Effortless Swimming way of coaching.
Instead of simply applying the techniques taught to kids, we’ve built a coaching methodology specifically for adult swimmers. Whether you are just starting out, swim recreationally or compete…
It’s swimming coaching simplified and on your terms. Easy to follow cues, on-demand lessons, and clear plans fit for your goals – all done at a pace that works for you.
It’s your proven, step-by-step plan for becoming faster, stronger and more confident in the water.
Who Is Effortless Swimming Designed For...?
Casual & Recreational
Just getting into swimming or swim regularly for enjoyment? We’ll help you become more confident, comfortable and faster in the water.
Competitive Swimmers
Race competitively in any distance? We’ll help you shave time off your PBs and race times to achieve even better results.
Triathletes & Ironman
Want to become more confident and relaxed in the ocean? We’ll help you boost your speed, make the distance and enjoy the swim leg.
Helping Thousands Of Swimmers Swim Faster & More Confidently
“A 4-minute improvement...”
“Ten days, one video analysis, and a few workouts later, a 4-minute improvement. I would have been happy with that after months of work.
Prescott Balch, USA
“I had my fastest swim
time in a 70.3 race…”
“I had my fastest swim time in a 70.3 race. It was 40 minutes and my previous times were around 44. Super happy with my swim and I am looking forward to getting faster and more efficient.”
Prescott Balch, USA
“I cannot tell you how utterly
thrilled I am about my progress…”
“I was very skeptical that coaching could be done online... I cannot tell you how utterly thrilled I am about my progress. I wished I had your expertise when I was a lot younger.”
Dora Hong, USA
Introducing… The Effortless Swimming Online Membership Program The Most Comprehensive Online Swimming Coaching Program Available. Purpose-Built For All Abilities.
Most of life happens online. And now swimming coaching does too.
The Effortless Swimming Membership Program is a 100% online, on-demand step-by-step system for improving your stroke, speed and efficiency in the water.
- On-Demand Technique Videos and Workouts Choose from 100s of videos and workouts that will help improve every aspect of your technique and build “swim-specific” fitness.
- Swim Drill Library & Exercises Always have the specific drill or exercise you need to refine your stroke and take the next step in your progress.
- Virtual Clinics & Challenges Give your progress and motivation a boost with on-demand virtual clinics and challenges.
- Comprehensive Training Plans & Courses Find the exact plan you need to match your goals, whether competing or just getting started.
- Live Monthly Stroke Analysis and Q&A Session Ask questions and share your videos to receive live stroke analysis from head coach Brenton Ford every month.
- Exclusive, Private Members Only Community Gain direct access to Head Coach Brenton Ford and connect with other swimmers on the same journey as you.
The Experienced Coaching Team That Others Turn To…
Trainers of the Melbourne Fire Brigade SWIFT water team
Creators of the curriculum for UESCA endurance sports accreditation
Coaching partner of Swimming Australia
Meet Your Head Coach
Hi, I’m Brenton…
It’s safe to say swimming is in my genes.
It started with my grandfather running a local pool and coaching when he first immigrated from Austria to Australia. Both my parents were swimming coaches, too.
Naturally, I became a competitive swimmer, reaching multiple National finals before turning my hand to coaching. Humbly speaking, I had some success there too… coaching a Masters team to five National club championships.
I launched Effortless Swimming in 2009 after coming to a realization: conventional coaching methods I’d been taught growing up don’t work for many adult swimmers.
Incredibly, 10+ years later, my coaching approach has helped thousands of people in dozens of countries become more at home in the water. For me, it’s about more than just shaving minutes off the clock…
“I love helping our members become better at swimming because it leads to confidence and development in other areas of life.”
- National Masters Coach of the year (2012)
- National Finalist in (200 IM/400 IM/200 Breaststroke
- Winner of 5x Founders Trophies at the National Championships
- Age group record holder for Ironman New Zealand swim leg (47:01)
- Coaching and competing at a national level for 17 years
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library and podcast, so you can swim faster and
more confidently.
Ready To Truly Enjoy Your Time In The Water?
and become the swimmer you want to be.
