When swimmers and triathletes want to get faster in the water it’s not often a matter of training harder. Fitness can only take a person so far in swimming. The most effective way to increase speed and endurance is by improving your technique. All the products and materials Effortless Swimming makes are created by National swimmer and coach Brenton Ford alongside elite level swimmers. We take the drills, techniques and training methods used by the best swimmers around the world and make them available to athletes of all levels.

A bit about Brenton:

These methods have been used with athletes and teams who have:

You can contact Brenton here with any questions or comments. He responds personally to all messages.

If you’re interested here is the full story of how Effortless Swimming came about:

My name is Brenton and I’ve had swimming in my genes for longer than I can remember. My grandfather was a swimming coach for most of his life and ran an outdoor 50 meter pool in the Gippsland area. You couldn’t walk past a person in the town who didn’t know who he was. His dark sun-worn skin and thick Austrian accent couldn’t be mistaken.

I grew up around pools, with my dad being a dedicated swimming coach and my mum teaching children to learn to swim. Now my parents own a learn to swim business and continue to coach at the local swimming club which has had huge success for a country club.

In my own swimming, I’ve made national finals and competed at a national level for 8 years. Two years ago I found my passion for coaching. I love helping other people completely change their swimming, and the look on their face once they finally ‘get it’ is invaluable. Sounds corny? Maybe, but I can tell you that the hundreds of swimmers I’ve helped over the past 7 years has been incredibly satisfying and the results they’ve got have been outstanding. So, what does all this have to do with?

Effortless Swimming was created so that you could receive all the latest updates about swimming technique, skills, practice programs and everything else swimming related. If your only starting out or if you have 20 years experience makes no difference. With the right knowledge and the right skills, anyone can acheive the level of success they desire in the pool. I’ve seen it happen no matter what age, body shape , body type, height or sex you might be. If you really want to swim like the top 5% who do it well and leave the 95% behind, it can be done.

Once again, congratulations on taking the first step on your journey of learning to swim like a champion! I look forward to working with you for years and years to come.

To your swimming,

Brenton Ford

2 Responses

  1. Hi Brenton,
    It has been 2 weeks since I started swimming and I am 46 years old. I wonder whether you can recommend a swimming school in Melbourne East for Adults at beginner level. Though I am not scared of water, I am still a beginner in every sense, looking to learn the swimming techniques, starting with Freestyle. After 2 weeks now, I can do half a lap full free style but I am not sure whether I am doining it correct.
    Awaiting your recommendation.

  2. Hi Joseph,

    It just goes to show it’s never too late to get started! Congratulations 🙂

    Just Swimming is a Learn To Swim business in Melbourne East with a good reputation and seems to be run at a high standard. You can find details about their Adult lessons here: http://www.justswimming.com.au/justswimming/nunawading/adult_lessons.html

    I haven’t personally experienced their lessons so I can’t comment on that, but I do know some of the people associated with the business and they are very good.

    If you are just getting started I would also recommend you check out a Total Immersion Freestyle DVD or one of our programs. This will help give you an understanding of the principals of swimming and moving through the water.


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Brenton and Mitch were great to work with at the clinic, Good to get video analysis to work on straight away, practice some new drills and go home knowing what you need to work on.

Alex McFadyen



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