EP 322: Choosing Your Suffering:How Anyone Can Become Mentally Tough with James 'Iron Cowboy' Lawrence

The podcast that helps you improve your swimming, love the water and live a better life.

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James ‘Iron Cowboy’ Lawrence is best known for his world record attempts at completing multiple Ironman events over consecutive days. Firstly, in 2015, he successfully completed 50 Ironmans in 50 days in 50 US states. Then in 2021, he decided to double this and complete 100 Ironmans in 100 days, going on to do this and one more to finish 101. The documentary on this challenge is coming out in March 2024. James is also a public speaker who was given the gift to ‘suffer’ and now helps provide hope to others and teach mental toughness through voluntary suffering. This episode is not to be missed.

00:00 Introduction
03:21 The Good, the Bad, and the Funny Moments
10:19 Lessons Learned in 50 Ironmans and Conquer 100
14:20 Pushing Limits and Ignoring Pain
15:52 Building Mental Toughness and Resilience
19:13 Mindfulness: Cultivating Inner Peace Amidst Distractions
21:15 How Disconnecting Can Improve Your Mental Health
23:22 Finding Mental Clarity Through Physical Activity
26:25 The Impact of Community and Shared Experiences
34:43 Embracing Difficulties: The Path to Growth and Wisdom
38:22 The Power of Physical Activity and Discomfort
39:48 The Motivation Behind the 50 and 100 Challenges
44:25 The Importance of Hope and Giving Back
47:07 Living Unapologetically and Without Fear of Judgment
50:16 Prioritizing Family Over Others’ Opinions
51:55 What’s next for James?

Follow James on Instagram

Check out his website:
https://www.ironcowboy.com/

Change your technique and swim a smoother, easier freestyle with the Effortless Swimming membership:
https://effortlessswimming.com/training-and-membership-plans/?el=blog

Do you want to work with me personally to improve your technique? Join my swim technique coaching here:
https://effortlessswimming.com/stroke-analysis-membership/?el=blog

Get 15% off our 8-week Faster Freestyle course by using the code 8week15
https://effortlessswimming.com/8-week-faster-freestyle-course/

This podcast episode is brought to you by FORM Goggles. Use code ‘Effortless15‘ at checkout to receive 15% off your FORM GOGGLES today.
http://formswim.com/effortless

Watch the episode on YouTube:

CeilidhRobertson
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Amazing swimming and fitness podcast

Love, love, love listening to Brenton and his guests. Always learning something new to add to my swim sets with drills or training sets. Also very motivational guests with great tips to add to your fitness routine. I love the stories of the longer distant swims and what’s involved. I’m always smiling after listening to these podcasts!! Thank you so much !!!!

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Brenton and Mitch were great to work with at the clinic, Good to get video analysis to work on straight away, practice some new drills and go home knowing what you need to work on.

Alex McFadyen

Sydney