Knock 5 Seconds Off Your 100m Pace In 5 Days
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ARE YOU Frustrated with YOUR SWIMMING AND Feel like YOU’ve plateaued and Can’t get quicker?
When an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release
Feeling like You've Tried everthing before so why would this be
any different?
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Complete and detailed breakdown of your swim stroke by Brenton Ford with step-by-step blueprint to get quicker.
On-Demand Technique Videos and Workouts
Complete and detailed breakdown of your swim stroke by Brenton Ford with step-by-step blueprint to get quicker.
Unlimited Video Analysis Of Your
Complete and detailed breakdown of your swim stroke by Brenton Ford with step-by-step blueprint to get quicker.
Why CHOOSE US?
We teach in a jargon-free way so that people who don’t come from a swimming background can easily understand and implement what we teach
We teach in a jargon-free way so that people who don’t come from a swimming background can easily understand
We’ve filmed and analysed more than 6,000 swimmers since we started making us the most experienced coaches
Most other businesses only teach one style of swimming stroke, whereas we know the technique and style
Triathletes aren’t taught to swim like pool swimmers because the technique is different
What People Are Saying About Effortless Swimming
LAURIE ROSE
United States
“I had my fastest swim time in a 70.3 race. It was 40 minutes and my previous times were around 44. Super happy with my swim and I am looking forward to getting faster and more efficient.”
Dora Hong
United States
“I was very skeptical that coaching could be done online and my free looked hassled and unbalanced. The video I sent you recently looked like a completely different swimmer, and that was only after a couple of months. I cannot tell you how utterly thrilled I am about my progress. I wished I had your expertise when I was a lot younger.”
Dmitry Kravchenko
Russia
“I had never been faster than 2,12, this time my pace was 1.57! I set a new race PB. Today I brushed 20 sec from my PB on 400m and 13 sec from my PB on 200m. Wow! Your approach definitely works!!! Thank you!””
OUR LATESTPodcasts

If Your Arm Collapses When You Breathe, Do This with Brenton Ford
Last month, a 39-year-old swimmer joined our weekly coaching members call. She was training for her first Ironman. She’d been swimming for about a year—consistent,

If Your Arm Collapses When You Breathe, Do This with Brenton Ford
Last month, a 39-year-old swimmer joined our weekly coaching members call. She was training for her first Ironman. She’d been swimming for about a year—consistent,

Don’t Be Prey: The 10-Year Battle to Reclaim a Life with Mark Sowerby
What would drive someone to voluntarily swim through the most dangerous ocean channels on the planet — no wetsuit, no cage, no way out except

The Catch Timing Secret Olympians Use
You can watch someone swim in real time and miss it completely. But slow the video down, frame by frame, and suddenly it’s obvious. Every

The Breathing Fix That Dropped My Time 12 Seconds
I watched a swimmer fix one breathing mistake and drop 12 seconds per 100 meters—not in four months, but in four weeks. No extra fitness.

How I qualified for the Nationals (at 38 years old)
At 20 years old, I missed qualifying for the National Championships by three hundredths of a second in the 50 backstroke. Fast-forward 18 years, and

What To Do If You Can’t Beat 2:30/100m
Become a sub 2:00/100m swimmer: https://bit.ly/esjoinyt Transform your swimming at a camp: https://effortlessswimming.com/camps/

What To Do If You Can’t Beat 2:30/100m
Become a sub 2:00/100m swimmer: https://bit.ly/esjoinyt Transform your swimming at a camp: https://effortlessswimming.com/camps/

Stuck At 1:35/100m | Feedback Friday
Become a sub 2:00/100m swimmer: https://bit.ly/esjoinyt Transform your swimming at a camp: https://effortlessswimming.com/camps/

Why You Struggle In Open Water (And How To Fix It)
Become a sub 2:00/100m swimmer: https://bit.ly/esjoinyt Transform your swimming at a camp: https://effortlessswimming.com/camps/

5 Ways Adult Onset Swimmers Can Get Faster
Meet Heather, a triathlete from the UK, new to both swimming and triathlon. She’s on a mission to swim faster and feel more comfortable in

Common Problems For A 2:20/100m Swimmer
Today’s video features Shayne, an Australian-based triathlete who recently completed the 2024 Cairns Ironman with an average swim pace of 2:20 per 100 meters. Become

If Your Arm Collapses When You Breathe, Do This with Brenton Ford
Last month, a 39-year-old swimmer joined our weekly coaching members call. She was training for her first Ironman. She’d been swimming for about a year—consistent,

If Your Arm Collapses When You Breathe, Do This with Brenton Ford
Last month, a 39-year-old swimmer joined our weekly coaching members call. She was training for her first Ironman. She’d been swimming for about a year—consistent,

Don’t Be Prey: The 10-Year Battle to Reclaim a Life with Mark Sowerby
What would drive someone to voluntarily swim through the most dangerous ocean channels on the planet — no wetsuit, no cage, no way out except

The Catch Timing Secret Olympians Use
You can watch someone swim in real time and miss it completely. But slow the video down, frame by frame, and suddenly it’s obvious. Every

The Breathing Fix That Dropped My Time 12 Seconds
I watched a swimmer fix one breathing mistake and drop 12 seconds per 100 meters—not in four months, but in four weeks. No extra fitness.

How I qualified for the Nationals (at 38 years old)
At 20 years old, I missed qualifying for the National Championships by three hundredths of a second in the 50 backstroke. Fast-forward 18 years, and